'YOU WON'T WANT TO SLEEP IN' | IRISH EXAMINER
CLIENT
Irish Examiner
CAMPAIGN
BROADCAST
'You won't want to sleep in'
Online, - Social Media
Programatic Online
Radio campaign
Print - Full Page Broadsheet
OOH - Billboard 48 sheet
OOH - 6 sheet
OOH - Digital Screen
OOH - Bus Supersize
THE CREATIVE
Creative concept born in Chemistry and warmly adopted by Stori Creative.
We are all partial to a sleep in on a Saturday morning, but what if something so good awaited you in your local newsagent. If anything will get you out of bed, it is Saturday's Irish Examiner - so good,
you won't want to sleep in.
"We wanted to create a campaign that reminded people of how good the Irish Examiner offering is on a Saturday and develop a campaign that taps into that laid back feeling people have at the weekend, overall to communicate that the Saturday package has something for everyone and is so good you have to read it."
- Karen O'Donoghue, Marketing Manager, Irish Examiner and The Echo
OOH - BILLBOARD 48 SHEET
OOH - BILLBOARD 6 SHEET
Campaign Title: 'You won't want to sleep in'
Client: Irish Examiner; Karen O'Donoghue and Lisa Coughlan
Agency: Stori Creative
Producer: Gráinne Dwyer
Creative Concept: Aoife Stapleton and Liam Frawley at Chemistry
Creative Director: Emmet Wright, at Chemistry
Art Director: John Martin, Liam Frawley
Copy & Radio: Aoife Stapleton
Photography: Liam Murphy
Re-touching: Lee Hickman
Director of Photography: Ignas Laugalis
Video Director: Fionn Kane
Set Designer: Zoe Brennan Whitmore
Grip: Deividas Paulauskas & Brian McDonnell
Set Assembly: Stori Creative
Set Assist: James Tidmarsh
Casting: Fiona Dwyer
Hair/Make Up: Aitana Silvana
Editor: Fionn Kane
Colour grade: Ignas Laugalis
VFX Compositing: Deividas Paulauskas
Production Stills: Zoe Brennan Whitmore
Location: Grey Area Dublin
Post Sound & Recording: Mutiny Studios
Media Agency: OMD
OOH: PML Group
Talent:
Colm Lambe
Rebecca Blomfield
Adriana Ballon Silva
John Beirne
Brian McDonnell
VO Talent:
Sharon Mannion
Denis Foley
SOCIAL MEDIA - DIGITAL
