'YOU WON'T WANT TO SLEEP IN'

'YOU WON'T WANT TO SLEEP IN' | IRISH EXAMINER

CLIENT

Irish Examiner

CAMPAIGN

BROADCAST

Online, - Social Media

Programatic Online

Radio campaign

Print - Full Page Broadsheet

OOH - Billboard 48 sheet

OOH - 6 sheet

OOH - Digital Screen

OOH - Bus Supersize

BACK TO COMMERCIAL WORK

THE CREATIVE

Creative concept born in Chemistry and warmly adopted by Stori Creative.

We are all partial to a sleep in on a Saturday morning, but what if something so good awaited you in your local newsagent. If anything will get you out of bed, it is Saturday's Irish Examiner - so good,

you won't want to sleep in.

"We wanted to create a campaign that reminded people of how good the Irish Examiner offering is on a Saturday and develop a campaign that taps into that laid back feeling people have at the weekend, overall to communicate that the Saturday package has something for everyone and is so good you have to read it."

- Karen O'Donoghue, Marketing Manager, Irish Examiner and The Echo

OOH - BILLBOARD 48 SHEET

OOH - BILLBOARD 6 SHEET

Campaign Title: 'You won't want to sleep in'

Client: Irish Examiner; Karen O'Donoghue and Lisa Coughlan
Agency: Stori Creative
Producer: Gráinne Dwyer

Creative Concept: Aoife Stapleton and Liam Frawley at Chemistry

Creative Director: Emmet Wright, at Chemistry

Art Director: John Martin, Liam Frawley

Copy & Radio: Aoife Stapleton

Photography: Liam Murphy

Re-touching: Lee Hickman

Director of Photography: Ignas Laugalis

Video Director: Fionn Kane
Set Designer: Zoe Brennan Whitmore
Grip: Deividas Paulauskas & Brian McDonnell
Set Assembly: Stori Creative

Set Assist: James Tidmarsh
Casting: Fiona Dwyer
Hair/Make Up: Aitana Silvana
Editor: Fionn Kane
Colour grade: Ignas Laugalis
VFX Compositing: Deividas Paulauskas

Production Stills: Zoe Brennan Whitmore

Location: Grey Area Dublin

Post Sound & Recording: Mutiny Studios

Media Agency: OMD

OOH: PML Group

Talent:

Colm Lambe
Rebecca Blomfield
Adriana Ballon Silva
John Beirne

Brian McDonnell

VO Talent:

Sharon Mannion

Denis Foley