Pure Pharmacy



'We saved Money' TVC

Virgin Media Television Commercial (May - June 2020)

Online, Social Media

Pure Pharmacy TVC - We Saved Money 20''

Pure Pharmacy TVC - Isn't she wonderful 20''

Pure Pharmacy TVC - End Cards 20''

Client: Pure Pharmacy
Working Title: "We're so busy"

Creative Director & Copywriter: Andrew McNulty
Creative Agency/Production House: Stori Creative
Director: Ignas Laugalis
Producer: Gráinne Dwyer
Director of Photography: Ignas Laugalis
Camera Op: Fionn Kane
1st AC: Matthew Butler
Sound: Chris Woodcock

Clapper: Brian McDonnell
Grip/Gaffer: Dwane Douglas
Set Design/Costume: Gráinne Dwyer
Casting: Fiona Dwyer / MovieExtras.ie
Editor: Fionn Kane
Colour Grade: Ignas Laugalis
VFX: Deividas Paulauskas
Music/Composer: 'Stomp' - Rex Banner

Post Sound: Bounce Studios

Cast: Derek Wall, Margaret Doyle, Gráinne O'Connor, David Murray


Pure Pharmacy is an emerging leading pharmacy group in Ireland and needed a creative which elevated its brand above any other competitors.

The approach was to create a suite of three 20 second TV Commercial creatives coupled with targeted online campaign. Giving the brand a voice was an important hook to the creative, linking a playful tone to distinguish the brand from the more serious tone of similar competitors. 

The creative brief was to highlight the savings customers can get with Pure Pharmacy, playing on 'saving money' the scripts played on the 'low budget' brand. We had to create a balance ensuring the production was high quality to the viewer while still playing on the 'saving money' creative approach.