'WE SAVED MONEY' | PURE PHARMACY

CLIENT

Pure Pharmacy

CAMPAIGN 

BROADCAST

'We saved Money' TVC

Virgin Media Television Commercial (May - June 2020)

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Online, Social Media

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Pure Pharmacy TVC - We Saved Money 20''

Pure Pharmacy TVC - Isn't she wonderful 20''

Pure Pharmacy TVC - End Cards 20''

Client: Pure Pharmacy
Working Title: "We're so busy"

Creative Director & Copywriter: Andrew McNulty
Creative Agency/Production House: Stori Creative
Director: Ignas Laugalis
Producer: Gráinne Dwyer
Director of Photography: Ignas Laugalis
Camera Op: Fionn Kane
1st AC: Matthew Butler
Sound: Chris Woodcock

Clapper: Brian McDonnell
Grip/Gaffer: Dwane Douglas
Set Design/Costume: Gráinne Dwyer
Casting: Fiona Dwyer / MovieExtras.ie
Editor: Fionn Kane
Colour Grade: Ignas Laugalis
VFX: Deividas Paulauskas
Music/Composer: 'Stomp' - Rex Banner

Post Sound: Bounce Studios

Cast: Derek Wall, Margaret Doyle, Gráinne O'Connor, David Murray

THE CREATIVE

Pure Pharmacy is an emerging leading pharmacy group in Ireland and needed a creative which elevated its brand above any other competitors.

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The approach was to create a suite of three 20 second TV Commercial creatives coupled with targeted online campaign. Giving the brand a voice was an important hook to the creative, linking a playful tone to distinguish the brand from the more serious tone of similar competitors. 

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The creative brief was to highlight the savings customers can get with Pure Pharmacy, playing on 'saving money' the scripts played on the 'low budget' brand. We had to create a balance ensuring the production was high quality to the viewer while still playing on the 'saving money' creative approach.

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